Dimensions of the emotional interaction of the faculty and its role in delighting the customer through marketing the educational service

Abstract

The purpose of this research is to investigate the relationship between emotional interaction, customer delight, and marketing the educational service in private colleges in the Al-Najaf Governorate. Based on the stratified sample, 210 questionnaires were distributed to professors working in five private colleges in the Al-Najaf Al-Ashraf Governorate, and only 191 questionnaires were obtained. It is valid for statistical analysis with a response rate of 90%, and it was analyzed using the Amos V.22 program and showed the existence of two types of relationships between the research variables, which are three direct influence relationships between (the factors that attract customer delight, emotional interaction, and the marketing mix for sustainable educational service), and the importance of research appears rarely. Studies that were concerned with determining the nature of the relationship between the factors that attract customer delight, emotional interaction, the marketing mix for sustainable educational service, and the existence of a realistic problem that greatly affects the performance of Iraqi private colleges.