Esfidani, M.R. et al. 2026. he Impact of Artificial Intelligence in Marketing on the Performance of Entrepreneurial Enterprises: Evidence from SMEs in an Emerging Economy. Al-Ghary Journal of Economic and Administrative Sciences. 22, 3 (Oct. 2026), 117–137. DOI:https://doi.org/10.36325/ghjec.v22i3.25348..