Samaka, A.M.A. and lefta, ghufran yassir 2022. The reality of applying emotional marketing in banks An analytical study of the opinions of a sample of customers in government banks. Al-Ghary Journal of Economic and Administrative Sciences. 18, 00 (Nov. 2022), 2052–2072. DOI:https://doi.org/10.36325/ghjec.v18i00.15188.