[1]
Samaka, A.M.A. 2022. Digital marketing ambidexterity and its role in enhancing competitive advantage in banks An analytical study of the opinions of a sample of customers of government banks in the city of Najaf. Al-Ghary Journal of Economic and Administrative Sciences. 18, 00 (Nov. 2022), 1815–1842. DOI:https://doi.org/10.36325/ghjec.v18i00.15129.