Esfidani, M. R. ., Obaid, H. J. ., Azeez , I. A. ., YASIR, M. H. ., & Yasir, M. H. . (2026). he Impact of Artificial Intelligence in Marketing on the Performance of Entrepreneurial Enterprises: Evidence from SMEs in an Emerging Economy. Al-Ghary Journal of Economic and Administrative Sciences, 22(3), 117-137. https://doi.org/10.36325/ghjec.v22i3.25348.