AL-HAKIM, Laith Ali Yousif. Marketing Doctrine and Its Relationship to Brand Authenticity: The Interactive Impact of Strategic Identity(A Survey Study of Opinions from a Sample of Employees at Noor Al-Kafeel Company). Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 22, n. 1, p. 963–987, 2026. DOI: 10.36325/ghjec.v22i1.23015. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/23015. Acesso em: 30 may. 2026.