SAMAKA, Ali Mahmoud Ali. Digital marketing ambidexterity and its role in enhancing competitive advantage in banks An analytical study of the opinions of a sample of customers of government banks in the city of Najaf. Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 18, n. 00, p. 1815–1842, 2022. DOI: 10.36325/ghjec.v18i00.15129. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/15129. Acesso em: 25 aug. 2026.