SAMAKA, Ali Mahmoud Ali; LEFTA, Ghufran yassir. The reality of applying emotional marketing in banks An analytical study of the opinions of a sample of customers in government banks. Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 18, n. 00, p. 2052–2072, 2022. DOI: 10.36325/ghjec.v18i00.15188. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/15188. Acesso em: 2 nov. 2026.