ALI, Ali Mahmoud; ABDEL ZAHRA, Hussein Salem. Personal selling and its impact on banking marketing performance: An analytical study of the opinions of a sample of customers of some government bank branches in Najaf Governorate. Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 19, n. 4, p. 592–624, 2023. DOI: 10.36325/ghjec.v19i4.14873. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/14873. Acesso em: 23 aug. 2026.