AL-LAHIBI, Sarah Abdel Reda; ALI, Ali Mahmoud. The impact of applying artificial intelligence on banking marketing performance: An analytical study the opinions on a sample of workers in the government public sector in Najaf Governorate. Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 20, n. 3, p. 438–469, 2024. DOI: 10.36325/ghjec.v20i3.16786. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/16786. Acesso em: 10 nov. 2026.