MUSA, Salima Hadi; JAAFAR, Zaid Abdul Zahra; ABD, Muhammad Najm. The role of innovative marketing mix practices in enhancing the brand image. An analytical study of the opinions of a sample of workers in the Kufa Cement Factory. Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 20, n. 00, p. 1923–1950, 2024. DOI: 10.36325/ghjec.v20i00.17081. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/17081. Acesso em: 9 nov. 2026.