AWAD , Iqbal Kumail; MOHAMMED , Ghufran Shallal. Analysis of the impact of customer experience on customer happiness and the importance of strategic planning as an intermediary factor: Applied study in Diwaniyah textile factor. Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 21, n. 1, p. 311–327, 2025. DOI: 10.36325/ghjec.v21i1.19192. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/19192. Acesso em: 30 may. 2026.