AL-THABIT, Ahmed Sameer. N. Strategic Planning from a Marketing Investment Perspective: A PROMI-Based Analysis of Zain Telecom Group (2020-2024). Al-Ghary Journal of Economic and Administrative Sciences, Kufa, Najaf, IRAQ, v. 21, n. 4, p. 1170–1197, 2025. DOI: 10.36325/ghjec.v21i4.22113. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/22113. Acesso em: 22 oct. 2026.