SAMAKA, Ali Mahmoud Ali; LAFTA, Gefran Yasser. The role of emotional marketing in building mental image: An analytical study of the opinions of a sample of customers in government banks. Al-Ghary Journal of Economic and Administrative Sciences, [S. l.], v. 19, n. 4, p. 797–825, 2023. DOI: 10.36325/ghjec.v19i4.14892. Disponível em: https://journal.uokufa.edu.iq/index.php/ghjec/article/view/14892. Acesso em: 17 may. 2024.