Samaka, A.M.A. (2022) “Digital marketing ambidexterity and its role in enhancing competitive advantage in banks An analytical study of the opinions of a sample of customers of government banks in the city of Najaf”, Al-Ghary Journal of Economic and Administrative Sciences, 18(00), pp. 1815–1842. doi:10.36325/ghjec.v18i00.15129.