Al-Thabit, Ahmed Sameer. N. “Strategic Planning from a Marketing Investment Perspective: A PROMI-Based Analysis of Zain Telecom Group (2020-2024)”. Al-Ghary Journal of Economic and Administrative Sciences 21, no. 4 (December 30, 2025): 1170–1197. Accessed June 20, 2026. https://journal.uokufa.edu.iq/index.php/ghjec/article/view/22113.