حسوني اثير; عبد الله احمد. The Effect of Holistic Marketing on the Perceived Value of the Customer: An Exploratory Study of the Opinions of a Sample of Employees and Customers in Zain and Asiacell Companies for Mobile Communications in Iraq. Journal of Kufa Studies Center, Kufa, Najaf, IRAQ, v. 1, n. 64(A), p. 53–74, 2025. DOI: 10.36322/jksc.v1i64.3477. Disponível em: https://journal.uokufa.edu.iq/index.php/ksc/article/view/3477. Acesso em: 25 aug. 2026.