YOUSIF, Laith; TAMKIEN, Ikram. Marketing Doctrine and by brand authenticity: interactive role to the Strategic identity. Journal of Kufa Studies Center, Kufa, Najaf, IRAQ, v. 1, n. 76(B), p. 55–101, 2025. DOI: 10.36322/jksc.176(B).19525. Disponível em: https://journal.uokufa.edu.iq/index.php/ksc/article/view/19525. Acesso em: 2 aug. 2026.