AL-SHUKRY, Bushra. The role of the viral marketing mix in brand promotion: An applied study in Kala Dairy Products Company. Journal of the College of Education for Girls for Humanities, Kufa, Najaf, IRAQ, v. 1, n. 32, p. 191–218, 2023. DOI: 10.36327/ewjh.v1i32.13108. Disponível em: https://journal.uokufa.edu.iq/index.php/ewjh/article/view/13108. Acesso em: 12 aug. 2026.