The role of the viral marketing mix in brand promotion
An applied study in Kala Dairy Products Company
DOI:
https://doi.org/10.36327/ewjh.v1i32.13108Keywords:
Viral marketing, marketing mix, brandingAbstract
The aim of this research is to identify the role of the viral marketing mix in the promotion of the brand. The research was conducted in (Kalleh) dairy company, and a questionnaire was used for the purpose of collecting the data with a sample of 86 employees. Structural Methodology In addition to the simple and multiple regression analysis method was used, the research concludes a set of conclusions, the most important of which is that the adoption of the viral marketing mix contributes greatly to the promotion of the brand. Hence, the study recommends that it be adopted the viral marketing mix as a modern methodology for successful marketing and promotion of brand.
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Copyright (c) 2023 M. Bushra Shaker Al-Shukry
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