SAMAKA, Ali; KAZEM, Muhammad. The reality of lean marketing strategy in banks An analytical study of the opinions of a sample of customers in some government banks in the Holy Karbala Governorate. Journal of Kufa Studies Center, Kufa, Najaf, IRAQ, v. 1, n. 72(A), p. 41–70, 2024. DOI: 10.36322/jksc.v1i72.15699. Disponível em: https://journal.uokufa.edu.iq/index.php/ksc/article/view/15699. Acesso em: 16 nov. 2026.