The reality of lean marketing strategy in banks An analytical study of the opinions of a sample of customers in some government banks in the Holy Karbala Governorate
DOI:
https://doi.org/10.36322/jksc.v1i72.15699Keywords:
Agile Marketing Strategy in Banks, Governmental Banks in Holy KarbalaAbstract
Purpose of the study: The study aims to determine the reality of the lean marketing strategy in banks, by analyzing the opinions of a sample of the clients of the surveyed banks in the holy governorate of Karbala ،Methodology/Design: The questionnaire was designed and distributed electronically , and the number of respondents was (395) from the customers of the study sample banks, which were analyzed using statistical analysis programs (SMART PLS and SPSS v23) ، The importance of the study: The importance of the study is embodied as it is one of the studies that concern and address a real problem that the banking sector and some branches of government banks suffer from in particular, and a topic of particular importance is the lean marketing strategies.
Practical results: The study reached a set of results, the most important of which is the bank's weak interest in excluding unnecessary marketing activities in order to reduce costs and increase revenues
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المراجع العربية
أولا: الــــكــــتــــب
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Al-Janabi, Adel Abbas and Al-Jubouri, Muhammad Murad Kazim, Agile marketing and its role in enhancing the marketing efficiency of the bank (an analytical exploratory study of the opinions of a sample of administrative leaders in private banks in the holy province of Karbala), Iraqi Journal of Administrative Sciences, Volume 17. Issue No.67.2020
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