Examination of Relationship between Behavior Engineering Model and Cultural Competency
DOI:
https://doi.org/10.36322/jksc.v1i74(A).17629Keywords:
Behavior engineering model, cultural competence, tourism companiesAbstract
The current study aims to test the relationship between the behavior engineering model and cultural competency in tourism companies in Najaf.
The current study targeted a comprehensive inventory method on the study population represented by the directors of tourism companies and their assistants, as (111) questionnaires were distributed, and after the data was sorted and checked, it was found that the questionnaires were valid for analysis are (95) questionnaires out of (101) questionnaires were retrieved, and they were analyzed According to the method of structural equations modeling/method of least squares and using (SMART PLUS v. 3.3.2) and (SPSS v.24) to examine and analyze the data.
The study reached a set of results, the most important of which is the existence of an influence and correlation relationship between the behavior engineering model cultural competency .
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