The possibility of applying digital twinning to improve organizational performance
DOI:
https://doi.org/10.36322/jksc.177(B).20395Keywords:
Digital Twinning, organizational performance, Maysan oil companyAbstract
The current research sought to study the possibility of applying digital twinning in the researched company and its role in improving the organizational performance. Relying on the stratified random sampling method, the opinions of a sample of employees at the Missan Oil Company were surveyed.
The research adopted the descriptive analytical approach by providing intellectual clarification of the research variables, and then a questionnaire form was designed to collect the necessary information about the main and secondary research variables. The size of the study population was (5930) employees in all the formations of the company investigated, and in light of that, (375) questionnaires were distributed. After sorting and checking the questionnaires, the number of questionnaires retrieved was (365). It was found that the number of questionnaires suitable for statistical analysis was (362). Statistical analysis of the data was presented using the programs (Smart PLS v.3.3.2, SPSS v.26). Due to the limited studies that attempted to determine and know the nature of the relationship between the two variables (digital twinning and organizational performance), it is possible to say that research will be sufficient to address a problem that directly affects the oil sector and leads to a weakening of its contribution to improving the economic situation of the country. The results showed the existence of two correlations and influences between the two variables of the study (digital twinning and organizational performance), with the need to take into account the impact of these variables when developing strategic plans for the oil companies under study, to advance their reality and catch up with the global oil sector, with the possibility of generalizing the results to the organizational structure of the organizations, taking into account the privacy of organizations. Therefore, the research recommended the necessity of creating a structure capable of improving the situation of Iraqi oil companies that suffer from poor organizational performance, and this is evident through supporting digital twinning in all its dimensions in order to improve and develop organizational performance.
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