Cyber marketing and its course in achieving competitive superiorityAn analytical study in a number of Al-Rafidain banks in Al-Najaf Al-Ashraf Governorate
DOI:
https://doi.org/10.36322/jksc.180(B).24104Keywords:
cyber marketing, competitive superiority, Rafidain Banks in Najaf GovernorateAbstract
This study aims to identify the importance of cyber marketing and its role in achieving competitive superiority ،Hence, the problem of the study was embodied in a fundamental question: What is the role of cyber marketing in achieving competitive superiority in the banks studied? This question was translated into a hypothetical model that included two variables, one of which is the independent cyber marketing with while the dependent variable is competitive superiority with
The researcher seeks to achieve the objectives of the study by using the descriptive analytical approach to obtain information and data based on several sources such as observation and personal interviews. The field survey method was used by distributing a questionnaire form to obtain information from the targeted sample. It was distributed to a sample of employees, numbering (170) employees, working in a number of Rafidain banks in Najaf Governorate, out of the total study community of (225) employees. The number of questionnaires valid for statistical analysis was (144) questionnaires. I conducted the analysis process based on a number of statistical methods, such as SPSS v26. The study reached a set of statistical results, represented by the existence of a relationship, correlation, and moral influence (positive) between cyber marketing and competitive superiority.
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