Employing the dimensions of reverse engineering to enhance customer satisfaction requirements

Abstract

The research variables interacted to form a conceptual framework represented by (employing the dimensions of reverse engineering in enhancing customer satisfaction requirements), through a exploratory study in the Kufa Cement Factory, which resulted in field visits carried out by the researcher to identify the problems that the factory suffers from while performing its work, especially: It relates to the consumption of spare parts and the resulting sudden and regular stops, how to maintain them, its impact on the production side, and how to maintain its operation for the longest possible period. This research came with the aim of identifying the effect of reverse engineering in enhancing customer satisfaction. The study focused on a sample of workers in the factory, in an effort to achieve Objectives: The study population consists of (1377). The number of questionnaires distributed was (350) and the number of questionnaires retrieved was (315). The number of questionnaires excluded and invalid was (13). Here, the number of questionnaires suitable for statistical analysis became (302), questionnaires from workers in the Kufa Cement Factory. The questionnaire was designed based on a number of solid international standards, with the dimensions of reverse engineering (rethinking, redefining processes, re-designing, re-coding) and the customer satisfaction variable representing (quality, price, service, time), to reach final results represented in how sustainable the The organization’s work reduces the pressure of monopolistic companies and thus has a positive impact on customer satisfaction, by instilling confidence in them.