Entrepreneurial technology and its role in promoting the fifth generation 5.0 of marketing: an analytical study of the opinions of a sample of marketing managers in electronic organizations

Abstract

Marketing 5.0 is a marketing strategy that is positioned as a technology for humanity, which represents the time when technologies and humans collaborate to create experiences for consumers towards revolutionary changes that need a qualitative shift and agility for a marketing strategy that occurs in the digital context that pushes us all to change. The most important advantage and the best benefit of entrepreneurship is Using the latest means of technology and technology in emerging and pioneering marketing projects. Therefore, this study aims to frame new visions of pioneering technology in the world of Marketing 5.0, which faces major challenges among marketers today, including tremendous technological developments, changes in consumer behavior, business model transformations, and finding ways to To use pioneering technology to enhance non-material consumer needs.
The study also adopted a qualitative approach based on the questionnaire that was distributed to (122) marketing managers in electronic organizations, of which (113) questionnaires were suitable for analysis. Based on previous research, the study assumed that pioneering technology has a positive moral relationship in promoting the fifth generation 5.0 marketing in electronic organizations. Using Partial Least Squares Modeling (PLS-SEM), it was found that there is a positive correlation with the pioneering technology in promoting 5.0 generation marketing. The study concluded the importance of developing the capabilities of the pioneering technology because of its effective importance in enhancing the marketing of the fifth generation in Electronic marketing organizations