Re-engineering marketing processes and its impact on achieving leadership in the organization

, An analytical study of the opinions of a sample of workers in private hospitals in Duhok Governorate

Abstract

The aim of this study is to demonstrate the impact of marketing process reengineering on achieving entrepreneurial organizations in several private hospitals in Duhok Governorate. The descriptive analytical approach was adopted, and the study relied on several main sub-hypotheses that were selected in the field in the hospitals surveyed. To collect data, a questionnaire was used. The study population represented the individuals working in the hospitals surveyed. The study sample consisted of (96) individuals, to whom the questionnaire was distributed. (90) questionnaires were valid for analysis. Statistical programming (SPSS) V. 27 was used to analyze the relationship of influence and correlation between the study variables. One of the most important conclusions reached by the study is the existence of a statistically significant relationship for the marketing process reengineering in entrepreneurial organizations at the aggregate level of the responding hospitals. Based on the conclusions, several proposals were formulated, the most important of which is the need to invest in the relationship between the dimensions of the marketing process, reengineering and entrepreneurial organizations in the responding hospitals to benefit from this relationship in improving the services provided by adopting new ideas and proposals to gain and Neil Their prosperity.