The most important theories of public relations for managing religious media institutions in Iraq

Authors

  • Yahya Mohammed Manaa Al-Rubaie College of Arts - University of Kufa
  • Rasoul Khedrloo - Department of Media and Public Relations - University of Religions and Denominations - Iran - Qom
  • Hassan Bashir Department of Media and Public Relations - University of Religions and Denominations - Iran – Qom

DOI:

https://doi.org/10.36317/kja/2025/v1.i65.16700

Keywords:

Theories, Public Relations, Religious , Media , Institutions

Abstract

Religious media institutions in Iraq play an important role in spreading the religious message and promoting Islamic values and principles. Therefore, effective management of these institutions is necessary to ensure the achievement of their goals. Public relations serve as an effective tool for religious media institutions to improve their relationships with various audiences.



Public relations theories in religious media institutions in Iraq aim to build relationships with various audiences, including religious and general audiences, government, and other media institutions. They also work to understand the needs of the audiences, provide content that meets these needs, and effectively address challenges.

One of the main challenges faced by religious media institutions in Iraq is funding. Many of these institutions struggle to obtain the necessary funding for their operations and lack specialized human resources in public relations.

In conclusion, public relations play a significant role in managing religious media institutions in Iraq. Religious media institutions can use public relations theories to improve their relationships with various audiences and achieve their goals.

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Published

2026-03-08

How to Cite

Al-Rubaie, Yahy, et al. “The Most Important Theories of Public Relations for Managing Religious Media Institutions in Iraq”. Kufa Journal of Arts, vol. 1, no. 67, Mar. 2026, https://doi.org/10.36317/kja/2025/v1.i65.16700.

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