Aristotle’s Rhetorical Triangle in George Orwell’s Animal Farm

Abstract

Ethos, pathos and logos are modes of persuasion that form the rhetorical triangle. Firstly, ethos is a powerful rhetorical strategy that enhances persuasion by establishing the trust and authority of a speaker. The speech of Old Major in Animal Farm is strong because he is admired and seen as being wise by the other animals. Secondly, pathos is used when a speaker would like to influence an audience by exciting emotional feedback. Old Major’s speech is filled with emotive language that highlights the suffering of the animals under human rule and helps outline a clear picture of an ideal future. Thirdly, logos uses facts and truth which makes it useful in arguments. Old Major utilises logical arguments to lay out the reasons for the rebellion, explaining how the humans exploit the animals. The objective of this study is to demonstrate the impact of the main characters in Animal Farm on audiences by using Aristotle’s rhetorical triangle. This triangle can be used to persuade, educate and connect with audiences, making it a fundamental tool in communication which influences decision-making.