Employing a market knowledge strategy to promote local development

Abstract

Objective of the study: The study aimed to determine the role of the market knowledge strategy in its dimensions (knowledge of customers, knowledge of competitors, and market research and development) in promoting local development in its dimensions (the material dimension and the moral dimension).

Study methodology: The researcher relied on the descriptive analytical method, and collected data related to the variables of the study using a questionnaire form, and using the analytical descriptive statistical method, the nature of the relationship between the variables was reached and the hypotheses were tested.

Data and study sample: The study was conducted on a random sample of (150) individuals working in the (sugar factory) out of (175 workers), all of whom were male and most of whom held a bachelor’s degree and whose ages ranged between 20 - 40 years. 150 questionnaires were distributed and were All of them have a valid device for statistical analysis and SPSS V.23 has been approved.

Study results: The results of the analysis showed that there is a direct and strong correlation between the market knowledge strategy and local development in its dimensions. The results of the analysis of the impact relationship also showed that all dimensions of the market knowledge strategy have a significant impact on local development. In other words, the dimensions of the market knowledge strategy affect local development.

Recommendation: The study reached a set of recommendations, the most important of which is that the organization should open and strengthen various channels of communication with citizens and thus know and focus on customers, and focus on the overall needs of the local community without paying attention to a specific sector or group.