The reality of e-commerce and digital marketing in the Iraqi market:opportunities and challenges

Abstract

This research explores opportunities to enhance e-commerce and digital marketing in the Iraqi market with a focus on the technological infrastructure and existing challenges. Based on current data and information, it has been shown that there is an increase in the spread of the Internet and the use of smartphones in Iraq, which opens wide doors to e-commerce opportunities. However, some challenges arise such as lack of awareness of the benefits of e-commerce, improving technological infrastructure and developing regulatory legislation. The current situation requires joint efforts between the government and the private sector to enhance awareness, improve infrastructure, develop regulatory policies, and promote innovation and entrepreneurship in the field of e-commerce and digital marketing in Iraq.