Over The Counter Drug Labels “A Linguistic Study”

Abstract

There is no doubt that any printed information accompany the drug and medicine can be referred to as drug labeling . Those include the label, the wrapping and package insert .Drug labels serve two goals: providing consumers with accurate directions of how to use it in addition to alerting consumers to possible health risks posed by the products. For prescription

According to the analysis of data done by the researcher , it has been concluded thatinstructional labels use linguistic devices such as headlines, direct address and positive vocabulary in order to attract attention of people. So this can has a direct effect on consumers to buy the product. Intertextuality also occurs when manufacturers use words from other discourses so as they can attract readers to words from science. In addition to attracting customers is the use of technical words. Technical words help convince the reader that the product is of valuein addition to reflecting expertise that is considered the source of power. It has been observed the frequent use of scientific information . Theyare considered as methods of conveying expertise, which in other words reflect power.