Public Relations Activities in Facing the COVID-19 CrisisA Second-Level Analytical Study

Abstract

Public relations represents one of the communication activities that seeks to bring about positive change in the attitudes and trends of the public and build the reputation of institutions and a positive mental image of the institutional performance of various institutions. Relying on tools, plans, programs and campaigns that are implemented permanently and continuously and using various means of communication, including websites and social media platforms, and during a crisis. Covid, which was considered an international health crisis, because of its impact on the general health level of various societies, the need emerged for the necessity of adopting public relations activities to build a level of awareness and understanding among the public, and on this basis, a group of scientific research emerged that dealt with public relations activities by researching Providing an accurate scientific description of its roles in confronting the crisis, which formed a cumulative scientific heritage during the years it took through examining several aspects of the variables related to public relations, especially the use of the Internet and social media platforms. From this standpoint, this research came to address a number of published scientific research and related messages. With public relations and its efforts to confront the Corona crisis, several results were achieved, the most important of which were:1. Public relations played a positive role in spreading awareness of the health guidelines that must be followed by the public to avoid the risk of infection with the Covid (19) virus.

2-ntegrated communication tools contributed to confronting the crisis, including programs, campaigns, websites, and social media platforms, in a way that contributed to building positive interaction with the public.