The impact of social curiosity in promoting strategic superiority - a comparative study in private universities in Kirkuk governorate

Abstract

The study aimed to determine the level of influence of social curiosity on the strategic superiority represented in its three dimensions (areas of influence, competitive pressure and competitive formation) of leaders in private universities in Kirkuk (Al-Qalam University College, Al-Kitab University, Imam Jaafar Al-Sadiq University, peace be upon him). To achieve the goal of the study, the descriptive analytical approach was used to describe the study variables. The questionnaire was relied on, which is the main tool for data collection, which was developed by the researcher based on contemporary literature and was subjected to tests of validity and reliability, as it was prepared in line with the objectives of the current study and was answered by The sample members accepted, and by (135) valid questionnaires that were analyzed, out of a total of (180) questionnaires distributed. Great importance for the variable as a whole, and a set of recommendations were presented, most notably the need for the management of the surveyed universities to pay great attention to the variables of the current study because of their importance in the performance of their work and their superiority over their competitors.