The influence of the marketing mind on consumer behavioral intention: An exploratory study of the opinions of a sample of managers of Asia Cell Company

Abstract

The current research aims to identify the nature of the relationship between the marketing mind and consumer behavioral intention by surveying the opinions of a sample of Asia Cell managers. To achieve this goal, (241) questionnaire forms were distributed to the officials, of which (222) questionnaires were returned and retrieved, with a retrieval rate of (92%), (6) of which were neglected because they were not suitable for analysis due to their incompleteness, and thus the number of questionnaires subject to The analysis consists of (216) questionnaires with a response rate of (97%). After analyzing them statistically, the results of the study concluded that there is a correlation between the marketing mind and the behavioral intention of the consumer, as well as the existence of a significant effect of the marketing mind on the behavioral intention of the consumer. On this basis, a number of conclusions and recommendations were drawn up, the most important of which is the necessity of Employing the marketing mind in the company under research and possessing the skills, ideas and capabilities to achieve marketing goals, and the necessity of adopting marketing mind strategies in the company and knowing and achieving the behavioral intention of the consumer.