Strategic innovation and its role in enhancing organizational commitment: An analytical study of the opinions of a sample of employees at Najaf Al-Ashraf International Airport

Abstract

The current research aims to reveal the correlation and influence between the research variables (strategic innovation and organizational commitment), as well as determining the level of organizational commitment at (Najaf Al-Ashraf International Airport) and determining the level of interest in strategic innovations. The research adopted the descriptive analytical method by providing an intellectual clarification of the main and sub-research variables, then designing a measure for the variables, collecting the data, and then analyzing it. The research adopted questionnaire forms as the main tool for collecting data and information related to the research variables. The questionnaire included (24) items distributed among the two research variables, with (12) items for the independent variable (strategic innovation) and (12) items for the dependent variable (organizational commitment). The research tested two hypotheses to reveal the correlation and influence relationships between variables. Najaf Al-Ashraf International Airport represented a field for the applied aspect of the research, and a random sample of (104) individuals was chosen. In order to verify the validity of the hypotheses, the research adopted the statistical program (smart PLS v.3.3). The research reached a number of conclusions, the most important of which is the presence of relative interest at Najaf International Airport in the variable of organizational commitment, in addition to the fact that strategic innovation has a positive impact and an effective contribution to increasing levels of commitment at the airport under study.