The role of digital transformation in building a sustainable business model

Abstract

The research aims to identify the role of digital transformation in building a sustainable business model. The research problem was embodied in how to use digital techniques to achieve sustainability and advancement in the future in the National Bank of Iraq , as it is one of the banks that uses digital techniques in providing banking services to customers and its need to adopt sustainability initiatives and include them in its business model. The descriptive analytical approach was used to diagnose and identify the problem according to the questionnaire that was designed to survey the opinions of a sample of (50) employees in the National Bank of Iraq. According to two variables, the first variable represents digital transformation with its dimensions (leadership support, infrastructure, cybersecurity, resource mobilization, community capabilities, data governance), and the second variable represents the sustainable business model with its dimensions (value presentation, creating value, value network, financial model, customer interface). The ready-made statistical program (SPSS V.25) was used to analyze the data and extract (arithmetic means, standard deviations, correlation and effect). The results confirmed the bank’s interest in digital transformation and sustainability as an approach to its work, and the existence of a correlation and influence between both digital transformation and the sustainable business model.