Diagnosing the reality of integrated marketing communications in service organizations: A survey study of the opinions of a sample of employees at Korek Communications Company

Authors

  • Darman Suleiman Sadiq Darman University of Duhok, College of Administration and Economics
  • Fares Muhammad Fouad University of Duhok, College of Administration and Economics

DOI:

https://doi.org/10.36325/ghjec.v15i4.17210

Keywords:

Integrated Marketing Communication, Integrated Marketing Communication tools

Abstract

The study take up the Integrated Marketing Communication and the Integrated Marketing Communication tools , and aimed to in service organization were selected Korek Company samples to study for aside field where the sample included (33 ) in above Company .
The researcher depended on the questionnaire from after making sure of the sincerity and stability as main instrument to collect data field side. This data was transmitting using distribution repeatability and percentages mathematical circles, standard deviation. The researcher reached asset of conclusion and recommendation which resulted in problem of study.

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Published

2018-12-30

Issue

Vol. 15 No. 4 (2018): Al-Ghary Journal for Economic and Administrative Sciences - Second Part (2)

Section

Articles

License

Copyright (c) 2018 Darman Suleiman Sadiq Darman , Fares Muhammad Fouad

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

which allows users to copy and create excerpts and summaries, and thus create new scientific works from the article or modify it and benefit from the scientific material, provided that the user refers to the link to the original article

How to Cite

Darman , D.S.S. and Fouad, F.M. (2018) “Diagnosing the reality of integrated marketing communications in service organizations: A survey study of the opinions of a sample of employees at Korek Communications Company”, Al-Ghary Journal of Economic and Administrative Sciences, 15(4), pp. 502–524. doi:10.36325/ghjec.v15i4.17210.

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