Counterfeit Product Purchase: Impact of Religiosity or Materialism

Abstract

  The article studies the relationship between influencing consumer behavior (religiosity and physical behavior as independent variables) and consumer attitudes and intentions to buy counterfeit products as dependent variables. The study focused on a critical issue: the ethical considerations of customers, gender, and religious beliefs that influence customers' purchasing decisions to acquire counterfeit goods. The Statistical Package for the Social Sciences (SPSS) software was used to create a questionnaire and sample 300 participants who had recently purchased counterfeit products. The Turkish markets in the cities of Istanbul and Samsun were chosen as a community to select the study sample to test the main hypotheses of the study (the existence of an inverse relationship between materialism and the influence on opinion and customer behavior in purchasing counterfeit goods). Moreover, an individual's attitude toward purchasing counterfeit goods influences the relationship between materialism, religion, and behavioral intentions. Furthermore, an individual's attitude toward buying counterfeit goods affects the relationship between materialism, religion, and behavioral intentions; accordingly, gender and buyback plans have a strong link. religion, materialism, counterfeit commodity, behavioral considerations.