Leader Arrogant Behavior and Its Impact on Internal Customer Perseverance: An analytical study of the opinions of a sample of lecturers in private universities / Najaf Al-Ashraf

Abstract

Objective: The research aims to study the effect of the leader's arrogant behavior on the perseverance of the internal customer in private universities in Najaf Al-Ashraf (Islamic University, Al-Tusi University College and Imam Jaafar Al-Sadiq University), and to diagnose the level of presence of the research variables in these organizations by measuring their dimensions and determining the nature of the relationships between them.

Research field: The research was conducted in three private universities, namely (the Islamic University, Al-Tusi University, and Imam Jaafar Al-Sadiq University) located in Najaf Al-Ashraf.

Population: The study Population is represented by faculty members holding master’s and doctoral degrees who work in private universities in the field of research located in Najaf Al-Ashraf, numbering (911) teachers.

sample: The ideal sample size was (270) students, and based on that, (290) questionnaires were distributed using the random sample method directly to the respondents. (280) questionnaires were retrieved, i.e., a retrieval rate of (97) %, and the number of questionnaires valid for statistical analysis was (273) questionnaires.

Methodology: The researcher relied on the quantitative approach as an extractive research method, and the research was designed using the survey method.

Data collection: The researcher used the questionnaire as a tool for collecting data and measuring research variables. It included two axes: the first, demographic information, and the second axis, which included paragraphs related to the research variables.

Statistical programs: The researcher used the programs (SPSS v.26), (AMOS v.24), which included a set of statistical tests to analyze the data and test the main and sub-hypotheses arising from it.

Results: The research reached a number of results, the most prominent of which is the existence of a significant effect of the leader’s arrogant behavior on the internal customer’s perseverance, in addition to accepting all the main and sub-hypotheses arising from it.