The impact of digital marketing on enhancing the marketing capabilities of the National Insurance Company's products in Iraq

Abstract

 This research aims to identify the reality of the impact of digital marketing in enhancing the marketing capacity of the National Insurance Company's producers in Iraq. The importance of the research lies in the company's reliance on modern technology and electronic marketing in enhancing marketing capacity and achieving adaptation to market variables, which enhances its competitiveness and sustainability in the insurance sector .he research relied on the descriptive analytical approach, where the opinions of a sample of (20) individuals from the National Insurance Company's producers in Iraq were surveyed, using a questionnaire consisting of several paragraphs distributed over two axes: digital marketing, marketing capacity.

The research reached a set of conclusions, the most prominent of which was that the results showed that digital marketing greatly enhances the company's ability to attract new customers, as there was broad agreement that digital advertising and social media platforms increase awareness and improve the company's image .The results also showed that digital marketing enhances customer interaction with insurance services, especially through digital campaigns and innovative user experience strategies, which contributes to increasing interest and continuing interaction. The research recommended the need to increase investments in digital advertising campaigns through social media platforms and search engines to reach wider segments of potential customers.