The effect of marketing physiognomy in adopting Insight-driven marketing: An analytical study of the opinions of a sample of workers in centers selling electronic products inNajaf

Abstract

The current study aims to examine the relationship and effects between Insight-driven marketing in its dimensions (future forecasting, developing marketing strategies, future monitoring, and future evaluation) and marketing physiognomy in its five dimensions (marketing empowerment, marketing inspiration, in-depth understanding of marketing. marketing futures, and marketing graphoage). by (SSPS 24) and (AMOS 26) of the program. The research has concluded that there is a statistically significant correlation and influence between marketing physiognomy and vision-oriented marketing, and that the internal work environment at centers that sell electronic products and employee commitment have a positive effect on this relationship. This relationship is driven by the fact that marketing physiognomy advances. employee motivation in the workplace The most important conclusions of the research were the need to direct the organizations surveyed to market the practices of physiognomy officially and scientifically to apply systems and achieve marketing directed visions, and the senior management in the organizations surveyed should adopt a special philosophy in the field of marketing ph.