The effect of strategic balance in reducing strategic drift / research My application in the National Insurance Company
DOI:
https://doi.org/10.36322/jksc.v1i69.11943Keywords:
strategic balance, strategic driftAbstract
The research seeks to identify the nature of the effect between the concept of strategic balance with its dimensions (information technology, employees, internal operations, the insured (customers)) in reducing the indicators of the phenomenon of strategic drift and its dimensions (absence of strategic planning, limited focus on the external environment, the deterioration of a disease, resistance to change) ,In the National Insurance Company, and due to the importance of the results and the expected results, the researchers adopted the questionnaire as a tool for collecting data and information for the members of a community of(64)researched, and the statistical program (spss) was used to calculate (standard deviation, mean, difference factor, determination factor (R2), f test, x2 test) and the research reached a number of conclusions, the most prominent of which were
There is an effect of strategic balance in reducing strategic drift, which is (34%)The results also showed that there were no significant differences in the response of the research community about the paragraphs of the questionnaire according to personal and occupational variables (age, job location, number of years of service
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