Testing the relationship of the digital supply chain in implementing the retail management strategy
DOI:
https://doi.org/10.36322/jksc.v1i72.15696Keywords:
digital supply chain, Implementation of retail management strategyAbstract
Purpose: The current study aims to test the digital supply chaindigital supply chain and its relationship to the implementation of the retail management strategy, by surveying the sample population of the owners or owners of retail and wholesale stores in Najaf , Authenticity/Value: The study came to fill the knowledge gap represented by the scarcity of Arab or foreign studies to the knowledge of the researcher, who dealt with the relationship between the variables of the current study in one hypothetical model , Method/Methodology: The current study targeted a comprehensive inventory method on the study population represented by retail and wholesale stores, as (95) questionnaires were distributed and after sorting and checking the data, it was found that the valid questionnaires for analysis are (85) questionnaires out of (95) retrieved questionnaires, and they were analyzed according to the method Structural Equation Modeling / Least Squares Method ,Practical results: The study reached a set of results, the most important of which is the existence of an influence and correlation relationship between the digital supply chain and the implementation of the retail management strategy.
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