Testing the effect of quantum driving behaviors on improving the customer journey
DOI:
https://doi.org/10.36322/jksc.176(B).19559Keywords:
Quantum leadership behaviors, Customer journey, and Private Banks in IraqAbstract
The current research aimed to test the effect of quantum leadership behaviors in improving customer journey. This was done by surveying the opinions of a group of banking service providers working in private banks in Iraq who are in direct contact with customers, who number (126) employees, by distributing a questionnaire to them. The collected data were analyzed using (SPSS V.22) and (SmartPLS3) software. The program (Microsoft Excel 2016) was used for representing the results with charts. The results of the research showed that there is a significant effect of quantum leadership behaviors in improving customer journey in private banks in Iraq. This means that adopting quantum leadership can have a positive effect on customer experience and quality during their journey with banks.
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