تسويق المحتوى وتأثيره في سلوكيات الزبون الفاخردراسة تحليلية لآراء عينة من شركة Nactalia الفرنسية في العراق

ليث الحكيم; زين سعيد

doi:10.36322/jksc.181(A).24820

Authors

Prof Dr. Laith Ali Yousef Al-Hakim Faculty of Administration and Economics/University of Kufa
Researcher Zain Mohammed Saeed Faculty of Administration and Economics/University of Kufa

DOI:

https://doi.org/10.36322/jksc.181(A).24820

Keywords:

Content marketing, luxury customer behavior, Nactalia France Iraq branch

Abstract

The primary objective of this research is to investigate content marketing and its impact on the behavior of luxury customers, aiming to bridge the knowledge gap between these variables. This was achieved by surveying a sample of (210) Iraqi customers of the French company Nactalia, a producer of baby milk. A questionnaire was designed to collect data on content marketing variables and luxury customer behaviors. In context, of the distributed questionnaires, (176) were retrieved and analyzed using SPSS v.29 and SmartPLS v.4 statistical software. The results revealed a significant positive impact of content marketing on luxury customer behavior.

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References

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