Digital Health Insurance and Its Impact on Digital Customer Loyalty: Case Study in Iraqi Insurance Company

Authors

  • ليث الحكيم جامعة الكوفة / كلية الإدارة والاقتصاد
  • احمد رسول جامعة الكوفة / كلية الإدارة والاقتصاد

DOI:

https://doi.org/10.36322/jksc.v1i64.3476

Keywords:

Digital Health Insurance, Digital Transformation, Digital Customer Loyalty, Digital Health Insurance Services

Abstract

The present work aims to clarify the possibility of adopting a digital health insurance policy strategy in light of the non-exploitation of digital platforms by the insurance sector in Iraq. Several questions centered on the nature of the relationship between the variables under study that are raised to address the problem via distributing a paper and cardboard questionnaire to the research sample that has targeted holders of a bachelor’s degree and postgraduates in the Iraqi General Insurance Company along with its branches and departments. The questionnaire paragraphs have been formulated based on tight standards related to the study variables, and then fully retrieved. In light of this, the study reached a set of conclusions, the most important of which is that health insurance in Iraq is still the mainstay for providing protection from dangers to sustain life in all its fields. The research concluded with a number of recommendations, including diversifying health insurance policies, and implementing clear and direct policies.

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Published

2022-04-08

How to Cite

الحكيم ل. and رسول ا. (2022) “Digital Health Insurance and Its Impact on Digital Customer Loyalty: Case Study in Iraqi Insurance Company”, Journal of Kufa Studies Center, 1(64), pp. 29–52. doi: 10.36322/jksc.v1i64.3476.

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