The Role of Electronic Marketing in Consumer Culture /An analytical study from the point view of a sample of customers in Hill a City center.

Abstract

    The technological development in the world has led to the transformation of trade from the traditional form to the electronic form through electronic marketing, and the consumer culture is the determinant of consumer behavior in a certain direction and not the other because the culture that was formed by the consumer as a result of customs, traditions, experiences and experiences. The main problem of the study lies in the lack of a perception  It is clear to the study sample about the role of e-marketing in consumer culture.  The importance of the study lies in the clients' need for such studies and the provision of the intellectual base, the practical results and the subsequent procedures on the subject of the study