Strategic containment and its role in promoting digital entrepreneurship

Abstract

In this study, we sought to test the relationship between two important variables in the academic administrative field, namely strategic inclusion and digital entrepreneurship. The study aimed to shed light on unexplored concepts within the academic and practical fields in both the Iraqi and Arab business environment, in addition to synthesizing variables that had not been previously studied together, even at the global level.
The tremendous development in information technology has created an urgent need in the Iraqi business environment to study digital business extensively, and that the newest forms of business are entrepreneurial in nature, and here was the important role of studying digital entrepreneurship in bringing together two important modern characteristics, and from that the type of tool that enhances it must be studied. Which is strategic containment.
The importance of the study stems from the importance of its variables and the role of those variables in developing the Iraqi work environment by keeping pace with the digital business environment and how to choose the appropriate leadership style and strategy.
The applied quantitative approach was used to test the study variables within the Iraqi business environment by adopting a measure for each variable. The study was applied in a private educational institution, which is Al-Kafeel University in the holy city of Najaf. The size of the study population was (270) and the research sample was (160) consisting of A group of deans and university teachers, in addition to a group of heads of scientific and administrative departments. The questionnaire was distributed electronically to them. The data was also analyzed statistically using SPSS 25 and SmartPLS.
The study reached important conclusions that show the importance of the relationship between strategic inclusion and digital entrepreneurship and strengthening that relationship.